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LAMIK Beauty is an eco-chic, vegan cosmetic line created for multicultural women. The company name is an acronym that stands for Love and Makeup in Kindness, because Love and Kindness is what we are made of that makes us beautiful. Founder Kim Roxie identified a disparity in organically constructed cosmetics designed for women of color and decided to invoke change. Kim lives by the statement that, Beauty is Revealed, not applied. That philosophy now tells the true meaning of being beautiful. An inclusive phrase that does not exclude anyone from their unique look. LAMIK is an empowerment brand known for the uplifting initiatives and events benefiting women and girls.

As the company moves forward LAMIK Beauty has dedicated itself to educating and supporting women through its brand initiatives.